Guide: How to Find a Niche For a Blog
In this article, I propose some steps to follow to find a profitable niche for your blog. The goal is to find an idea or topic that you like, but also to know if the topic represents a niche market that has the potential to become a profitable niche for your blog.
First of All, What is a Niche?
A niche is a specific theme that interests a group of people: we talk about community. We can mention as a community, such as:
- the fans of star wars
- Aquarists (aquarium breeding)
These communities have common interests and discuss common topics. They ask themselves and formulate questions that revolve around their theme. Being passionate about this subject, they seek answers to their questions and look for people who are able to give them useful answers to the problems they face on topics related to their theme. They will even be willing to pay to solve deep needs they have. This represents a potentially exploitable market for buyers who are in demand for information or products related to this specific subject (the niche).
All the businesses that have been successful on the Internet have started from an idea. But what makes an idea lead you to success or failure? Answer: Its potential! In other words: is there a market potentially interested in my idea? This is where the niche concept comes in!
As an entrepreneur, you must be able to judge whether your business idea is profitable by analyzing niche markets. Let’s look at this through the following steps:
Choose a Niche Topic that you are Passionate About
In my opinion, this is the most important and essential step. You need to like the subject. Better yet, you must be passionate about it. Indeed, the theme you will cover in your blog must keep you on your toes because you will spend a lot of time on it. If the subject you have chosen does not interest you, believe me, you will give up in 6 months! This activity requires a little time and work before you can taste the first fruits of your personal investment. You will need courage and will to build a sustainable profitable business. That’s why the chosen niche must be a subject you want to talk about all the time, to everyone, at any time.
To attract visitors and constantly increase your traffic, you will have to produce a large amount of diverse and varied content on the Internet. It is important that the subject fascinates you in such a way that you become an expert in this field, a remarkable referent on the subject.
Do not choose a subject to “make money” because it will be driven by a single goal that has nothing to do with your passion. Indeed if you put yourself in the perspective of choosing a niche to make money and in 6 months (or even less) you have no results (“money”) you will throw in the towel. But if it is your passion, you will last longer because you have an almost inexhaustible energy to talk about your favorite subject. Moreover, it will need much less effort because you know the subject! The fact of informing yourself, of learning about this subject will have become a habit that requires no effort on your part and will certainly not be a chore for you.
Your niche subject may be:
- a passion
- a hobby
- an activity you have been involved in for several years
- a situation that you have managed to overcome
- a unique feature
For example, if you are or have been a smoker and have managed to overcome your desire to smoke by a particular method, you can share your experience with others by teaching them your technique. You have no effort to make, just to share your knowledge and experience with people.
You can also share your professional activity with people. Let’s say you’re a baker. Many people are interested in being able to make their own bread and would like to know your techniques and advice to make the best bread at home. This is a great niche opportunity for you who know the subject, given that you are a professional in the field.
Finally, and this is in my opinion, the best way to place yourself in a niche is if you have a particular skill, a unique quality that others do not have. You will be able to pass it on to others without any competition concerns.
Imagine that you are a person who has a lot of self-confidence in all circumstances; you can’t imagine the number of books and videos that deal with self-confidence on the Internet.
This great skill is a great opportunity to share your abilities, habits and experience with people who are victims of a lack of self-confidence (stress, malaise, shyness, etc.). In this way, you will meet a deep need of a group of people with a quality that is completely natural to you, that you can produce effortlessly.
So to find the niche you like, ask yourself the questions:
- What do I like to do?
- What do I control best?
- On what subject, could I never get tired of talking?
- If I won the lottery, what would I do, what would I talk about?
Take a few days to think about it, write down everything you like to do or the topics you like to talk about.
Does your Niche Meet a Deep Need?
Then, it is necessary to decide whether the chosen niche meets a deep need. A deep need is something for which a person is in high demand, something of high necessity, something almost vital.
Here are some examples of deep needs:
- Make money
- Housing (having a roof over your head)
- Be in good health
- Lose weight
- Have self-confidence
Are There People Who Are Making Money On This Niche?
Then, it would be important to analyse if this niche is already being used and if people are able to make a living from this business. To do this, simply type your niche topic into google or the different social networks such as Youtube or Facebook to see if the topic is being exploited by others. This will allow you to know if your niche is potentially profitable, if people are already making money with it. And then, you will be able to start on the subject without imitating others, since you will have a unique approach…
Choose a Distinctive Approach to Address Your Niche
Another important thing to consider is the approach or angle of attack. In marketing, this is called positioning. Competition on a given subject should not be a barrier to your niche idea, because if you have a unique approach or one that is different from your competitors, you will have your place in this market to take your share of the cake.
To build your approach, once you have selected your niche, try to find what you can bring to the subject that the competition does not bring, what gap is to be filled, what is missing on the subject and what is not being addressed.
It is a long process: you will have to read a number of books and watch videos on the subject you have chosen, but by dint of that, you will master the subject and will be able to find the essential things that are missing to deal with the subject more deeply, more seriously and in a more qualitative way.
Once you have found your niche subject, you will need to check if this niche has potential!Submit
Does Your Niche Have Potential?
Indeed, there is no point in launching into a niche if this market is not profitable, i.e. if the number of people interested in this subject is too small.
Imagine that you are interested in collection cars: you are sure to find a community in need of information and exchange on this subject because of the number of websites linked to this niche. Now, if you want to deal exclusively with the subject of the 1985 carmine red renault 5 GTI 1985, you will greatly limit the number of people interested in this subject. That is why it will be necessary to check, when you start on a theme, the potential market it represents.
To make sure that your niche has significant volume of interest, you can use Google Adwords’ keyword planning tool that gives you the volume of monthly searches on specific queries. For a given keyword or a given query, the tool gives you the number of monthly searches performed on Google on this query but also if the competition is strong or not. Consider that from 1,000 searches per month, you are looking at an exploitable and potentially profitable niche.
Case Study: "Weight Loss" Niche
Let’s take the example of the “weight loss” niche
1- Go to the Google Adwords keyword planning tool.
2- Click on “Access the keyword planning tool”. You will need a gmail address to use this tool. If you don’t have one, go to Gmail and create an email address (it takes less than 5 minutes).
3- Choose the option ” Discover new keywords “.
The tool shows us 679 results. We can see that the expression “weight loss” has a great potential because the average number of monthly Google searches is estimated between 100,000 (100K) and 1,000,000 (1M). This niche represents a great opportunity but as you can also see, competition is high on this keyword (see the column “competition”).
You are now on the “forecasts” page
Moreover, the theme is still too broad! You can lose weight through diet or through a sporting activity such as weight training, meditation or hypnosis.
Let’s try to find sub-themes with “weight loss” to have less competition. Just look at the keyword ideas below by scrolling down with your mouse.
We discover expressions with a search volume between 100 and 1K, which corresponds to the minimum threshold we have set ourselves (1000 searches/month) to find our profitable niche.
For example, we have:
- weight loss tablets
- weight loss treatment
There you found 4 less competitive sub-niches in the “weight loss” niche that have the potential to be a profitable blog topic. But the work is not finished.
Indeed, most people stop there to check the potential of their niche but do not go to the 2nd step which aims to check the real volume inventory on selected queries that give an accurate estimate of the traffic and impressions you can get monthly on a given keyword.
For information, traffic corresponds refers to the number of clicks that are made on a search result on Google and impressions represent the number of times the query is typed in the search bar of the Google engine, i.e. the number of searches.
Check the box to the left of each keyword. A blue band appears above your keywords. Once all your keywords have been checked, click on “add keywords”. Then in the main menu on the left click on “keywords”.
A sentence says: “Your plan can get XX clicks for XX€ and a $XX max. CPC”.
Change the value of the CPC max to the highest value. This will allow you to get the maximum traffic and impression potential of your keywords on Google. In addition, also change the period (top right of the screen) and choose “next month” to get a monthly estimate.
And then you notice something interesting. While the keywords we had selected were all estimated by Google with an average number of monthly searches between 100 and 1K. This time, using the forecasting tool, we get much more exact figures!
For example, we can see that the keyword “weight loss tablets” has almost 2 times more potential with 10,246 impressions than the keyword “weight loss treatment” with 5,231 impressions.
So to choose between the two, I will choose the keyword “weight loss tablets” as the subject of the blog because it has more than 5,000 searches/month compared to the other subtopics of the niche “weight loss”.
Thus, by continuing to compare the keywords of the same theme, you will have a good idea of the potential of this theme at the end.
These simple analyses will allow you to check whether the niche you want to address in your blog is profitable or not.
Now, through these steps, you have all the necessary elements to find a profitable niche on the Internet. All that remains is to spend some time on it, but this preliminary work will be immensely beneficial when you work on a blog topic that you like and that also brings you money. Once you have found your niche, you will be able to move on to something much more concrete: create a blog in WordPress.