How to Find a Niche For a Blog

Guide How to Find a Niche For a Blog

Guide: How to Find a Niche For a Blog

In this article, I propose some steps to follow to find a profitable niche for your blog. The goal is to find an idea or topic that you like, but also to know if the topic represents a niche market that has the potential to become a profitable niche for your blog.

First of All, What is a Niche?

A niche is a specific theme that interests a group of people: we talk about community. We can mention as a community, such as:

  • the fans of star wars
  • skaters
  • Aquarists (aquarium breeding)
  • vegans
  • etc.

These communities have common interests and discuss common topics. They ask themselves and formulate questions that revolve around their theme. Being passionate about this subject, they seek answers to their questions and look for people who are able to give them useful answers to the problems they face on topics related to their theme. They will even be willing to pay to solve deep needs they have. This represents a potentially exploitable market for buyers who are in demand for information or products related to this specific subject (the niche).

All the businesses that have been successful on the Internet have started from an idea. But what makes an idea lead you to success or failure? Answer: Its potential! In other words: is there a market potentially interested in my idea? This is where the niche concept comes in!

As an entrepreneur, you must be able to judge whether your business idea is profitable by analyzing niche markets. Let’s look at this through the following steps:

Choose a Niche Topic that you are Passionate About

In my opinion, this is the most important and essential step. You need to like the subject. Better yet, you must be passionate about it. Indeed, the theme you will cover in your blog must keep you on your toes because you will spend a lot of time on it. If the subject you have chosen does not interest you, believe me, you will give up in 6 months! This activity requires a little time and work before you can taste the first fruits of your personal investment. You will need courage and will to build a sustainable profitable business. That’s why the chosen niche must be a subject you want to talk about all the time, to everyone, at any time.

To attract visitors and constantly increase your traffic, you will have to produce a large amount of diverse and varied content on the Internet. It is important that the subject fascinates you in such a way that you become an expert in this field, a remarkable referent on the subject.

Do not choose a subject to “make money” because it will be driven by a single goal that has nothing to do with your passion. Indeed if you put yourself in the perspective of choosing a niche to make money and in 6 months (or even less) you have no results (“money”) you will throw in the towel. But if it is your passion, you will last longer because you have an almost inexhaustible energy to talk about your favorite subject. Moreover, it will need much less effort because you know the subject! The fact of informing yourself, of learning about this subject will have become a habit that requires no effort on your part and will certainly not be a chore for you.

Your niche subject may be:

  • a passion
  • a hobby
  • an activity you have been involved in for several years
  • a situation that you have managed to overcome
  • a unique feature
  • etc.

For example, if you are or have been a smoker and have managed to overcome your desire to smoke by a particular method, you can share your experience with others by teaching them your technique. You have no effort to make, just to share your knowledge and experience with people.

You can also share your professional activity with people. Let’s say you’re a baker. Many people are interested in being able to make their own bread and would like to know your techniques and advice to make the best bread at home. This is a great niche opportunity for you who know the subject, given that you are a professional in the field.

Finally, and this is in my opinion, the best way to place yourself in a niche is if you have a particular skill, a unique quality that others do not have. You will be able to pass it on to others without any competition concerns.

Imagine that you are a person who has a lot of self-confidence in all circumstances; you can’t imagine the number of books and videos that deal with self-confidence on the Internet.

This great skill is a great opportunity to share your abilities, habits and experience with people who are victims of a lack of self-confidence (stress, malaise, shyness, etc.). In this way, you will meet a deep need of a group of people with a quality that is completely natural to you, that you can produce effortlessly.

So to find the niche you like, ask yourself the questions:

  • What do I like to do?
  • What do I control best?
  • On what subject, could I never get tired of talking?
  • If I won the lottery, what would I do, what would I talk about?

Take a few days to think about it, write down everything you like to do or the topics you like to talk about.

Does your Niche Meet a Deep Need?

Then, it is necessary to decide whether the chosen niche meets a deep need. A deep need is something for which a person is in high demand, something of high necessity, something almost vital.


Here are some examples of deep needs:

  • Make money
  • Housing (having a roof over your head)
  • Be in good health
  • Lose weight
  • Have self-confidence

Are There People Who Are Making Money On This Niche?

Then, it would be important to analyse if this niche is already being used and if people are able to make a living from this business. To do this, simply type your niche topic into google or the different social networks such as Youtube or Facebook to see if the topic is being exploited by others. This will allow you to know if your niche is potentially profitable, if people are already making money with it. And then, you will be able to start on the subject without imitating others, since you will have a unique approach…

Choose a Distinctive Approach to Address Your Niche

Another important thing to consider is the approach or angle of attack. In marketing, this is called positioning. Competition on a given subject should not be a barrier to your niche idea, because if you have a unique approach or one that is different from your competitors, you will have your place in this market to take your share of the cake.

To build your approach, once you have selected your niche, try to find what you can bring to the subject that the competition does not bring, what gap is to be filled, what is missing on the subject and what is not being addressed.

It is a long process: you will have to read a number of books and watch videos on the subject you have chosen, but by dint of that, you will master the subject and will be able to find the essential things that are missing to deal with the subject more deeply, more seriously and in a more qualitative way.

Once you have found your niche subject, you will need to check if this niche has potential!Submit

Does Your Niche Have Potential?

Indeed, there is no point in launching into a niche if this market is not profitable, i.e. if the number of people interested in this subject is too small.

Imagine that you are interested in collection cars: you are sure to find a community in need of information and exchange on this subject because of the number of websites linked to this niche. Now, if you want to deal exclusively with the subject of the 1985 carmine red renault 5 GTI 1985, you will greatly limit the number of people interested in this subject. That is why it will be necessary to check, when you start on a theme, the potential market it represents.

To make sure that your niche has significant volume of interest, you can use Google Adwords’ keyword planning tool that gives you the volume of monthly searches on specific queries. For a given keyword or a given query, the tool gives you the number of monthly searches performed on Google on this query but also if the competition is strong or not. Consider that from 1,000 searches per month, you are looking at an exploitable and potentially profitable niche.

Case Study: "Weight Loss" Niche

Let’s take the example of the “weight loss” niche

1- Go to the Google Adwords keyword planning tool.

2- Click on “Access the keyword planning tool”. You will need a gmail address to use this tool. If you don’t have one, go to Gmail and create an email address (it takes less than 5 minutes).

3- Choose the option ” Discover new keywords “.

google keyword planner image 1
google keyword planner image 2

The tool shows us 679 results. We can see that the expression “weight loss” has a great potential because the average number of monthly Google searches is estimated between 100,000 (100K) and 1,000,000 (1M). This niche represents a great opportunity but as you can also see, competition is high on this keyword (see the column “competition”).

You are now on the “forecasts” page

Moreover, the theme is still too broad! You can lose weight through diet or through a sporting activity such as weight training, meditation or hypnosis.

Let’s try to find sub-themes with “weight loss” to have less competition. Just look at the keyword ideas below by scrolling down with your mouse.

We discover expressions with a search volume between 100 and 1K, which corresponds to the minimum threshold we have set ourselves (1000 searches/month) to find our profitable niche.

For example, we have:

  • weight loss tablets
  • weight loss treatment

There you found 4 less competitive sub-niches in the “weight loss” niche that have the potential to be a profitable blog topic. But the work is not finished.

Indeed, most people stop there to check the potential of their niche but do not go to the 2nd step which aims to check the real volume inventory on selected queries that give an accurate estimate of the traffic and impressions you can get monthly on a given keyword.

For information, traffic corresponds refers to the number of clicks that are made on a search result on Google and impressions represent the number of times the query is typed in the search bar of the Google engine, i.e. the number of searches.

Check the box to the left of each keyword. A blue band appears above your keywords. Once all your keywords have been checked, click on “add keywords”. Then in the main menu on the left click on “keywords”.

google keyword planner image 3

A sentence says: “Your plan can get XX clicks for XX€ and a $XX max. CPC”.

Change the value of the CPC max to the highest value. This will allow you to get the maximum traffic and impression potential of your keywords on Google. In addition, also change the period (top right of the screen) and choose “next month” to get a monthly estimate.

And then you notice something interesting. While the keywords we had selected were all estimated by Google with an average number of monthly searches between 100 and 1K. This time, using the forecasting tool, we get much more exact figures!

For example, we can see that the keyword “weight loss tablets” has almost 2 times more potential with 10,246 impressions than the keyword “weight loss treatment” with 5,231 impressions.

So to choose between the two, I will choose the keyword “weight loss tablets” as the subject of the blog because it has more than 5,000 searches/month compared to the other subtopics of the niche “weight loss”.

Thus, by continuing to compare the keywords of the same theme, you will have a good idea of the potential of this theme at the end.

These simple analyses will allow you to check whether the niche you want to address in your blog is profitable or not.

Now, through these steps, you have all the necessary elements to find a profitable niche on the Internet. All that remains is to spend some time on it, but this preliminary work will be immensely beneficial when you work on a blog topic that you like and that also brings you money. Once you have found your niche, you will be able to move on to something much more concrete: create a blog in WordPress.

Guide: How To Create a Profitable Website in WordPress

Guide How to create a profitable website in WordPress

Guide: How to create profitable website in WordPress

You want to create your profitable blog but you don’t know where to start. Maybe you already have a blog but it doesn’t bring you any money yet. Through this comprehensive guide you will be instructed step by step towards the next concrete action to finally have your own profitable blog.

Create a Profitable Blog

Creating a profitable blog is about ensuring a passive source of income while talking about your passion. The idea is to attract viewers to your blog, retrieve their email address and offer your information products. All you have to do is create blog articles and offer your viewers the best recommend products you can offer.

Money should not be your main goal, it should be to enjoy talking about what you like. It is this difference that will make sure that you continue to make progress on your blog in the long-term. Because yes, creating a profitable blog is a job that requires patience and discipline.

Don’t be impressed for a moment by the “technical” side of creating a profitable blog or anything else. At this very moment when you are reading these lines, I still haven’t become a developer and yet, I created my profitable blog because all the other ambitious bloggers.

If you feel the burning flame burning in you to live from your blog, follow the guide.

Find a Profitable Blog Niche

Your blog must respect 2 criteria: be profitable, and please you. If you already have a topic planned, keep it in mind because we will analyze it together. Once you are sure that you like your project and that it is profitable, move on to the next step.

Analyze a Blog Niche

To decide if the theme of your blog will bring you money easily, you need to consider two elements. Let’s start by checking if there are enough people interested in your topic. To do this, we will check the volume of research on your topic. Then we will check the level of other existing blogs in this blog niche. This will allow us to decide whether you can easily place yourself on the topic of your choice.

If you are looking for the theme of your blog, here are some tips:

  • Make a list of the 10 things you like to do
  • Choose a topic you could talk about for hours
  • Choose a topic where there are already other blogs if possible*

*If there are other blogs on the subject you want to discuss, it’s a good sign. This indicates that there are enough people interested in your topic to enable you to withdraw some money from your project.

The number of people who are interested in your chosen topic.

To check if there are enough people interested in your topic, go to Google Adwords website and register to get access to the keyword planning tool. This free tool will allow you to know the number of people who search Google for a specific keyword.

To check if there are enough people interested in your blog topic, search for the main keyword of your topic. For example, if you want to create a blog on weight training, make sure that the word “weight training” is searched at least 1000 times a month on Google.

Analyze the ranking on Google

Now that you know that there are enough people interested in your blog niche, you need to check the existing blogs. If the blogs of your competitors are very well established on Google, I would invite you to choose another blog topic or to specialize more in your topic.

I invite you to install  Seo Quake module. This browser extension will allow you to see the sites page ranking that are shown in Google search results. Page rank refers to the influence that the site has on Google and its reputation. The closer the page rank is to 10, the better the search engine rank.

After installing Seo Quake, do a Google search adding the page rank scores of the first 10 results and divide this result by 10. If you get a result below 2, you have found your profitable blog niche.

SEMrush

Create your Blog with WordPress

WordPress is a free software that allows those who know nothing about programming to create their website. This software is a CMS – Content Management System. This will allow you to create the layout that will form the structure of your website and allow you to change it through your WordPress interface.

Create your Blog Niche

To create your blog you only need 2 things:

  • a domain name
  • a hosting service

The domain name is the address of your blog. This address needs to have a hosting in order to upload WordPress.

Let’s create a Website right away!

Preferably choose a short name for your website that is easy to remember and easy to type.

Create your website for free!

==> Enter the name you have chosen below and

==> click on Build it Now

Create a Sales Page

As an affiliate seller (you can read all about affiliate marketing here), your main task is to do everything possible to help potential customers visit your website to see a product or service and finally make a sale. Talk about the product by providing information in the form of written reviews and product recommendations that you are presenting. If you decide to present a product for which you have no interest, you will find it quickly because it will be difficult for you to say anything about it.

If you want to succeed in affiliate marketing, you should choose a product that interests you, possibly related to a hobby or activity you enjoy. You can use your own website to show your viewers that you are really an expert in the area you are writing for. This will be very useful when you start writing mentions and comments.

Product reviews should be unbiased because no product is perfect and flawless. Highlight the product’s positive aspects, focusing on its many components and details. A detailed analysis can help you build your reputation as an expert, giving readers an excuse to buy a product from your links.

Attract Viewers to Your Blog

Spend your time producing content. Let me explain, if you publish content on Facebook, Twitter and Linkedin every day to make yourself known and develop your notoriety, it will certainly be a good investment of time. However, f you post a message on social networks, your message will drown so quickly that you may not even have visibility for most of those who follow you.

If you spend your time creating content, such as articles or videos, not only is your content referenced on Google but it will also increase your traffic in the long run. So many things that make me not have more than 100 “I like” on Facebook and that make me feel great. Also, I reached 1000€ a month with my blogs before I get 100 “I like” on Facebook. For all these reasons, we will only talk about content and not social networks.

Here are the 2 elements that make sure your blog will be well referenced:

  • text and video content
  • links that point to your blog

Content Marketing

Content marketing is a strategy that aims to create content to promote your site. This technique is very effective because it attracts qualified visitors through Google.

You create a blog article, and hop, Google places your blog article on its search results for free. Of course, this source of traffic is the most profitable. Because unlike advertising, it is not you who will try to bring visitors to your blog, but it is the Internet users who will search for information on Google who will find the answer on your blog. That makes all the difference. People who have problems, are looking for solutions on Google, and can potentially find your blog.

For years a very simple principle has been used by search engines. You may have already read or heard it, “content is king”. If you create one blog post per week you can already make sure that at least 100 to 200 people per day will come to your blog every day. But it takes time and patience.

Quality Links

Google also positions you on its results according to your site’s notoriety. In other words, according to the number of shares you have on social networks, but above all, according to the number and quality of links that point to your blog.

If every month a blog in your theme puts a link to your blog, Google will realize this and understand that your blog has quality content. So as you have more and more qualitative links, your SEO will improve.

To get quality links, here are some known techniques that work, and that are free:

  • register your blog in specialized directories
  • write guest articles on other blogs
  • quote other bloggers hoping they will do the same

I am not too much for the last method even if this one, correctly applying it can be very profitable for your SEO.

Directories are sites that combine multiple sites. Google not being born from the last rain, it knows that these links are not of great quality. Whereas if you register in well-targeted thematic directories, the link will be of better quality. I suggest you to register at the rate of one directory per month. This way Google will see that the links are done naturally and not if you register in 10 directories in a week and then nothing after that.

The invited articles are in my opinion the best way to gain quality links. You can propose another blogger of your theme to write an article for him in exchange for a link that points to your blog. It should be noted that Google realizes if it is a simple link exchange between bloggers . While a link that only goes from one blog to another will be much more valuable. I suggest you to contact the 10 best-known blogs on your theme and approach them by offering them a long-term partnership. Suggest write articles for them in exchange for links that point to your blog.

If you apply these tips consistently, I can assure you that Google will put your blog above all others for equal content.

Optimize your Blog

Now that you have a blog that attracts visitors and converts them into customers, all you need to do is optimize your blog. When I talk about optimization, I would detail how to increase your conversion rates. We will also see simple actions that will have a very positive impact on your blog.

Accelerate your Blog's Speed

According a study conducted by Amazon, when a site loses 0.01 seconds, the site would lose about 1% of its revenue.

So how could you speed up your blog?

Here are the 3 main tips that I will detail next:

  • Install a cache plugin
  • Decrease the size of your images before posting them on your blog
  • Choose the right format for your photos and images

By following these 3 tips, I assure you that you will halve the time it takes to load your blog pages.

To cache your blog, simply install a plugin. I recommend WP Super Cache which is free and quite efficient. For those who are already making money with their blog, I suggest you to invest in a much more powerful extension called WP Rocket. This extension will minimize the code of your blog. Without going into technical details, it will remove the spaces in your code and reduce the code as much as possible to reduce the number of requests that your hosting must answer.

Now, I recommend you to install WP Smush which will reduce the volume of your images in WordPress directly, so it is another plugin. However, upstream work is necessary to really reduce the loading time of your site. When you send an image to WordPress, send it directly with the size you want it to appear in. The goal is to reduce the size of the images again and again to improve the display time.

The last method, however simple it may be, is to choose the right format for your images. The images must be saved in PNG format. This format is the most optimized offering a very interesting volume-quality ratio. For your photos only, prefer JPEG format. Don’t ask me why these formats are more suitable for images and photos respectively, I’m not an expert in images and photos. But I can tell you that reworking your images will improve your blog and you will sell more.

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By 2017, I quit my day job and was running my six figure business.
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